With 4.33 billion people using social media worldwide, it has become integral for companies to employ social media strategies in their marketing plans today.
With new features, trends, and altered algorithms, social media has brought excellent opportunities for businesses to embrace their identification and thrive in fierce competitions.
According to studies, Instagram has seen a 70% surge in 2021 after the Covid pandemic hit us, and it’s believed that lockdowns have increased the viewership of Facebook live up to 50% when compared with the same from 2020.
This means maintaining a robust social media presence aligned with different trends and techniques can be a win-win game for brands working hard to thrive in the ocean and get a better return on investment.
Social Media Marketing Trends To Focus In 2021
Here are some booming social media trends that you can focus on in 2021 to improve your business growth.
Live Stream And Stories Content
Stories are a great way to give your customers some sneak peek into your products and services. A study reveals that 51% of the companies today leverage the use of Instagram stories to showcase or announce their product, and marketers believe the number will surge more if the pandemic continues.
These stories are engaging, and many people are addicted to them. That is the reason you’ll see many people only following the accounts or service providers that frequently update stories and keeps the audience engaged.
Similar is the case with social media live streaming. Incorporating Facebook and Instagram live features into your social media marketing plans is like adding a cherry to the top. It broadens the horizon and allows your prospects to look and explore your product, even being locked at home.
Live streaming gives your potential customer an in-the-moment feel, and they can communicate all their queries without getting into the outlet and shop as they would otherwise do. The idea fascinates the viewers, and they make more purchases while they are watching.
Also, stories and live streams increase your sales when your customer talk about your product or services through their social media accounts. For instance, if a customer reviews your service on their Instagram story and a prospect who is looking to buy research papers UK sees it, there are high chances they will contact you.
Augmented and virtual reality-powered shopping is the most successful way to accelerate your sales in 2021. It allows the customers to try and examine the product before purchasing them and lets them decide what suits them the most.
This technology aids the customers to make thoughtful purchasing decisions which they won’t regret later and allows them to invest in the right thing, providing them with the best user experiment they could ever have.
These experiences are highly interactive ways to promote a new product or introduce your brand into the market. It keeps the audience engaged and helps attract new leads and customers.
Brands collaborating with social media influencers to promote their brands is the smartest tactic that dominated the marketing world in 2019 and continues to do so.
These social media influencers create content for brands and market their product among their audience. The content can be text, video, image, etc. The more the people engage, the higher are the chances of the brand to increase its sales.
Local Targeting And Geotagging
An assignment writing service identifies local/geo-targeting as the best way to pull location-based customers as this tactic shows your post to only those present in your selected location.
Geo-targeting works the same as local SEO to gain traffic to your site. It is the location-based targeting done to reach out to prospects from different geographic locations.
When you add a location to your social media posts and stories, it will draw in the local audience. This phenomenon is called geotagging and attracts local customers for your brand.